AI has come a long way across all industries and departments. If you are a business that doesn’t use it yet, now is the time to start your journey. By starting now, you will be ahead of your competitors and future-proof your business.
AI isn’t just shaping businesses but also redefining marketing. Learn more about how AI is reshaping digital marketing strategies
Low-Code No-Code Apps
If you are a customer-centric business, having a website is not enough. You need an app that serves your customers 24/7. Apps are a great way to build brand loyalty and customer engagement.
Developing and maintaining apps has been a time-consuming process, but not when artificial intelligence is involved. It can help create amazing low-code and no-code apps for your business. Moreover, you can choose the latest tech stacks for your apps and provide an awesome user experience.
In HR
Artificial intelligence in HR is another up-and-coming trend. The HR department handles the entire employee lifecycle from hiring, training, and giving yearly appraisals based on performance. Many processes in the HR domain are time-consuming, but they can be automated to improve efficiency.
The hiring process can be much faster by including AI tools, as they can help you assess applicants in multiple areas. Moreover, you can also manage appraisals and rate employees based on peer reviews and feedback, without any bias.
In Sales
Sales drive your business, and specialized tools can help here, too. There are tools which can find high-quality lead data from multiple sources, rank the leads based on their quality, reach out to them with personalized communications, and give your sales agents a better chance to close the deal.
If you ingest historical organizational data in AI tools, you can leverage AI to forecast your sales and growth across different periods and plan the business better. These tools can also help you with lead scoring so that your teams only spend time reaching out to the best leads for your business.
Smart Business Automation
Artificial intelligence has helped businesses with automation at different stages, and this trend will continue in the future. With the right tools and setup (intelligent workflow engines, robotic process automation, or machine learning-based analytics platforms), you can help your employees in offloading repetitive tasks and focus on productive tasks. These systems can compile insights from large amounts of business data and catch trends before they start. It can save significant costs for a business in the long term and also increase employee productivity.
Business Reporting and Analytics
Business reporting and analytics have always been important tasks for every business. They help a business understand its performance and, if needed, make changes to business plans and processes.
When your business grows rapidly, you generate more data every day, which makes analyses harder. Analytics platforms built with AI can ingest large datasets of business data and find meaningful insights from them instantly. This will help you in making informed and data-driven decisions at all times.
Hyperpersonalization
Providing a personalized user experience gives a curated experience to each user.. Hyperpersonalization takes it a step further. AI-based hyperpersonalization can anticipate user actions and provide a customized experience at each step.
Advanced tools powered by machine learning models can analyze large amounts of customer shopping or interaction data and use that to predict future customer actions and give suggestions to your users.
To power your hyperpersonalization models, you can use data collected from in-store visits, social media interactions, customer service, purchase history and browsing habits.
Next-Generation Creative Technology
Generative AI Development has became a user favorite technology in late 2023, and it is going to stay like this for a long time.
In the coming years, generative design tools and large language models will help businesses design and develop their products, as these tools can generate new ideas and understand existing product features and integrations better.
They will also help businesses automate their marketing campaigns by using different agents for text content, social media image generation, scheduled posting and automated customer interactions.
These generative tools can also help you design and develop product videos for marketing without needing an actual product or a camera.
Digital Twins
Businesses that develop products through research spend a lot at each sequential research stage, which makes the time to market longer. With AI digital twins, a business can create a digital model of the product, simulate it in multiple ways and find answers to their research and product development questions. Digital twins will make simulating different stages of product development easier and faster and ensure the final products are bug-free.
Cybersecurity
As hackers become smarter, cybersecurity is always at risk.
Cybersecurity solutions with AI and analytics can detect malicious intentions across corporate networks through network traffic data. Such tools can also flag suspicious activities and alert IT teams in your organization.
Small Language Models
While large language models give you all the knowledge of the world, many times they aren’t the best choice for businesses. A business has lots of personalized and contextual information that makes it a leader in its segment. When this information is undocumented or held by different people in the company, it becomes a challenge when employees are onboarded or are leaving the company.
Having a small-language model trained on your organizational data that can manage information and provide quick answers to any organizational query is really helpful and boosts information sharing across the business. This is a trend that’s just picking up pace, so get in early and make things easier for your business.
Conclusion
If you are looking to adopt artificial intelligence in your business, now is the time to take steps in the right direction. Use the above list to help you find ways to use the latest technologies to transform your business before everyone else does the same. For more insights and professional support to grow your business digitally, explore our full range of services at KP Digitally.
